Why it matters
A rational short-run choice can still involve losses. Compare alternatives rather than comparing one option with an unattainable zero-cost scenario.
A worked example
Revenue is £800, avoidable costs £1,000 and unavoidable fixed costs £500. Producing loses £700; stopping loses £500. Shutdown saves £200.
Illustrative example · simplified assumptionsA common mistake
Treating unavoidable costs as savings from shutting down.
Where the idea needs care
This is a simplified short-run decision, not the same as permanently leaving a market.
Apply the idea
Explain this concept using a different example from your spending, work, business or a policy debate. State what stays fixed and what could change the result.
See the supporting infographic

The written explanation above is the main lesson. This image offers another way to remember it.
Sources and further study
Examples and explanations by Alibomics. Numeric illustrations are not current market quotations.
